WHAT’S IN YOUR KITCHEN? TOOLKIT
I designed and built this package so that producers, copywriters and video editors could quickly and easily put together new brand integrations. The inaugural spot features Guy’s Grocery Games.
An eye-catching intro animation.
Revealing the ingredient group & focusing on each individual item.
The first element in the toolkit is an intro graphic customized with the logo of the show featured in the spot. Then a section of b-roll from the show. Then the focus of the spot: a group of ingredients featuring the sponsor product followed by a series of dishes that could be made with these ingredients. Finally, there’s a generic/evergreen show tune-in graphic (in the style of the network’s promos) and the sponsor’s logo/stinger as an end page.
The images below show the progression of the design of the toolkit from initial “vibes” to storyboards to frames that closely resemble the final product.