FOOD NETWORK PROMO REBRAND
In mid-2020, the Brand Creative team embarked on an internal group project: updating the network’s on-air/digital/social promo toolkit.

For my concept I took inspiration from the philosophy of responsive design. As viewers consume content on an increasingly diverse spectrum of screens, design needs to accommodate this quickly and programmatically. I’ve conveyed this idea by focusing on large, repeated text, limited color palettes, clearly marked info boxes and simple, snappy animation. My intent was to make it feel as if information flowed continuously from beginning to end. Totally legible but still exciting and kinetic.