BAKE IT ‘TIL YOU MAKE IT LOGO OPEN
A fun mixed-media project for a cooking show with Bravo-esque dramatic flair. The production company told us that they had created their own “alphabet cookies” that they’d like to see incorporated into the show open graphic. These cookies were delivered to our office and I brought them home to photograph them in my ad-hoc “studio”…

Storyboards were quickly made to get a sense of timing and rhythm. The delivered animation ended up very close to these concepts though the baking sheet smashing into the cookie letters was sadly cut from the final product.

Behind the scenes: making use of every available light source.

Behind the scenes: figuring out layout and composition.

Before the finger-flick there was the pan-smash…

 

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JLJ Monogram