PRODUCING AN AMBITIOUS HALLOWEEN SEASONAL TOOLKIT
For 2022, the Brand Creative team challenged itself to create a unified Halloween campaign that could be rolled out across on-air, print and digital channels. Every member of the team was invited to design concepts for the main four Halloween shows that would be promoted in the weeks leading up to late October. We partnered with Troy Studio to produce and shoot the spots.
I designed and built the final toolkits for the four shows (and a fifth “generic” kit) alongside editor Anthony Fetters.
My initial concept for Halloween Cookie Challenge, drawn in Photoshop and animated in After Effects.
The footage as shot was quite lovely — my task was to add just the right amount of post/vfx atmosphere to sell our spooky story.
Marshall Troy shooting the still frames that will be used to create the stop motion animation, using my concept animation as reference.
Various props and lighting set-ups in Troy Studio’s large main studio.